19 MAR

DOUBLETREE BY HILTON™ HOTEL AND CONFERENCE CENTRE REGINA RECEIVES TOURISM SASKATCHEWAN – EMPLOYER OF CHOICE DESIGNATION AND SECOND CARE CUP AWARD

Vancouver, BC, March 19, 2018 – DoubleTree by HiltonTM Hotel and Conference Centre Regina has been awarded the Employer of Choice designation for 2018 by Tourism Saskatchewan. This award is presented to businesses achieving the highest standards in human resources practice.

The hotel was also recently awarded a CARE Cup for the second period of 2017 which recognizes hotels that “Create A Rewarding Experience” (CARE) for guests, fellow team members and for the communities in which they serve.

“Receiving these two respected awards is a testament to our efforts to create a great place to work for all our team members, while continuing to deliver exceptional service and outstanding experiences to our guests,” says Jonathan Korol, President of SilverBirch Hotels & Resorts. “We are proud of how the CARE Committee embraces our CARE culture both at their property and in the community.”

The Employer of Choice award recognizes organizations who have played a part in raising the bar on human resource practice within the tourism sector in Saskatchewan. DoubleTree by Hilton^TM Hotel and Conference Centre Regina will be formally recognized at Tourism Saskatchewan’s 2018 Tourism Workplace Leadership Conference and Professional Recognition Dinner to be held in Regina on June 13th, 2018.

About DoubleTree by Hilton™ Hotel and Conference Centre Regina
DoubleTree by Hilton™ Hotel and Conference Centre Regina is located in downtown Regina, just a 10 minute walk from shops, restaurants and business headquarters. The hotel offers easy access to popular Regina attractions, including concert venues and parks, and the Regina International Airport is only 15 minutes from this modern hotel.

Guests unwind in comfortable guest rooms equipped with modern amenities designed to help them relax and stay productive, including an ergonomic workstation, complimentary WiFi, a 42-inch TV, a mini-refrigerator and luxury toiletries. This hotel is ideal for a successful social or business event, offering a wealth of MICE facilities, including the SilverBirch Conference Centre®, 11 meeting rooms and a ballroom suitable for 400 guests, a complimentary 24-hour business center and a dedicated team of event staff. Meeting guests enjoy all-inclusive all day coffee breaks between meetings in the Connections Café® and energize after a busy day with the latest equipment in the complimentary 24-hour fitness center. A variety of delicious, healthy dishes prepared with Saskatchewan influences are available in the Wild Sage Kitchen & Bar® and the relaxed lounge bar is the perfect place to unwind with friends and colleagues.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

14 MAR

DOUBLETREE BY HILTON™ WEST EDMONTON WINS THIRD CARE CUP AWARD

HOTEL RECOGNIZED FOR EXCEPTIONAL PERFORMANCE

Vancouver, BC, March 14, 2018 – Doubletree by Hilton™ West Edmonton was recently awarded the annual CARE Cup for 2017, which recognizes hotels that “Create A Rewarding Experience” (CARE) for guests, fellow team members and for the communities in which they serve.

“As a recipient of the annual CARE Cup, we are delighted to continue delivering exceptional service to our guests, supporting our outstanding team members, and contributing to our surrounding communities,” says Grant McCurdy, General Manager, DoubleTree by Hilton™ West Edmonton.

CARE recognizes the “best of the best” DoubleTree by Hilton™ hotels for bringing to life the brand’s globally-recognized CARE program. The Doubletree by Hilton™ West Edmonton beat out more than 400 previous semi-annual winners to win its first annual overall achievement. The hotel has previously won two semi-annual CARE Cup awards.

Doubletree by Hilton™ West Edmonton was also presented with a 2017 Pride Award which recognizes the top hotels across the entire brand who receive the highest rankings for Quality Assurance, Overall Experience and Hilton Honours Experience scores.

About DoubleTree by Hilton™ West Edmonton
The DoubleTree by Hilton West Edmonton is the perfect oasis whether you’re travelling for business or pleasure. Centrally located, the hotel is minutes from West Edmonton Mall, home to great shopping, entertainment and dining.

Within the hotel’s 38,000 sq. ft. of flexible meeting space, you will find the state-of-the-art SilverBirch Conference Centre®, offering seven meeting rooms serving both small and large meetings and the Connections Café®, providing unlimited all day access to FREE wireless internet and a selection of inspiring morning and afternoon refreshments featuring espresso machines, an incredible assortment of homemade, small indulgences, and healthy treats – all at no extra cost. Additional banquet space is available in the hotel where you can select from one of two grand ballrooms or choose one of 15 meeting rooms.

Dine at Stages Kitchen & Bar or discover a unique experience at the Mayfield Dinner Theater – combining Las Vegas style entertainment with an extensive buffet.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

16 SEP

SILVERBIRCH HOTELS & RESORTS NAMED FINALIST FOR BUSINESS OF THE YEAR AWARD AT THE 2014 CANADIAN TOURISM AWARDS

Vancouver, B.C., September 16, 2014 – SilverBirch Hotels & Resorts has been named one of the top three finalists for the Air Canada Business of the Year Award at the 2014 Canadian Tourism Awards (CTA), presented annually by the Tourism Industry Association of Canada (TIAC).

“We are absolutely thrilled to be named as a finalist for the Business of the Year Award by TIAC,” says Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “We’ve undertaken a vigorous approach in expanding our brand portfolio from coast to coast and having a long-term business strategy ensures we continue to operate with the highest industry standards to achieve our ultimate goal of delivering great guest services.”

Every year, TIAC recognizes organizations and people that have demonstrated success, leadership and innovation to offer travellers exceptional tourism experiences in Canada. The Canadian Tourism Awards have become the standard of excellence for businesses and organizations in the travel industry, showcasing the nation’s best tourism products, services and experiences. The 2014 award winners will be announced at the CTA Gala in Ottawa on November 26 in Ottawa.

SilverBirch’s strategic business approach of partnering with major international hotel brands to build new properties across Canada has translated into significant investment in the communities the hotels operate in, resulting in the creation of new jobs, local economic development and community contributions. With a highly-engaged workforce, a great management team and a solid business growth strategy, SilverBirch is confident that the company will continue to exceed expectations and set a leading example for the industry.
The Business Award of the Year recognizes businesses that have demonstrated all-round business excellence in business operation, customer service, growth and innovation, human resources development and enhancement of the Canadian tourism industry.

About the Canadian Tourism Awards
The Canadian Tourism Awards are presented annually by the Tourism Industry Association of Canada to recognize success, leadership and innovation in Canada’s tourism industry, and to reward those people, places, organizations and events that have gone above and beyond to offer travelers superior tourism experiences in Canada.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Radisson, Marriott, Hilton, Quality, and Best Western. For more information, visit www.silverbirchhotels.com.

19 OCT

FAIRFIELD INN & SUITES® BY MARRIOTT ST. JOHN’S NEWFOUNDLAND IS LOVED BY GUESTS

Hotel recognized for excellent service from Hotels.com™

October 19, 2017 – Fairfield Inn & Suites® by Marriott St. John’s Newfoundland has been recognized with a Loved by Guests Award from Hotels.com™ for delivering a high level of guest service in 2017. The annual awards acknowledge hotels worldwide that score an average of better than 4 out of 5 on reviews submitted by guests of the hotel. Hotels.com™ uses data collected from more than 20 million guest reviews.

“It’s a great honour to be recognized by our guests,” says Jonathan Korol, President and CEO of SilverBirch Hotels & Resorts. “We are committed to providing the very best guest experience in all of our hotels and resorts, and this award certainly reflects those efforts.”

“I am incredibly proud to be part of a team that values the guest experience above all,” says Ann Marie Reddy, General Manager, Fairfield Inn & Suites™ by Marriott St. John’s Newfoundland. “I want to congratulate our hotel team for delivering exceptional service and of course, to also thank our guests for giving us the recognition to achieve this award.”

About Fairfield Inn & Suites® by Marriott St. John’s Newfoundland
Conveniently located in St. John’s Newfoundland, Fairfield Inn & Suites® offers 2,164 square feet of flexible venue space spacious accommodations and modern technology. Well-appointed rooms offer plush bedding, comfortable workspaces, microwaves, mini-fridges, and flat-screen TVs. Guests at our hotel are also treated to terrific perks like free Wi-Fi access, a complimentary daily breakfast, and a well-equipped fitness room – not to mention an indoor pool and even a waterslide.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

15 FEB

HOME2 SUITES BY HILTON WEST EDMONTON HONOURED WITH BOOKING.COM’S GUEST REVIEW AWARD

Vancouver, BC, February 15, 2018 – SilverBirch Hotels & Resorts is proud to announce that Home2 Suites by Hilton® West Edmonton received the Guest Review Award from Booking.com. Based on more than 110 million reviews, the award recognizes hotel and other rental properties with the highest guest review scores. Home2 Suites by Hilton® West Edmonton scored a 9.1 out of 10 from guest reviews in 2017.

“I am very proud of our teams’ hard work and dedication to delivering excellence,” says Jonathan Korol – President of SilverBirch Hotels & Resorts. “It’s an honour to be recognized by our guests. This award is a wonderful acknowledgement of our team at Home2 and their commitment to delivering extraordinary guest experiences.”

The annual Guest Review Award honours hotels for hospitality excellence as measured by their overall guest review score. Hotels recognized must have an average review score of 8 or higher out of 10 as displayed on Booking.com by December 31, 2017.

About Home2 Suites by Hilton® West Edmonton
Home2 Suites by Hilton, one of the fastest growing brands in the history of Hilton Worldwide, is a mid-tier, all-suite award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet friendly environment. With Hilton’s award-winning digital check-in with room selection tool, Hilton HHonors members can log into their accounts and choose their exact room from a digital floor plan, as well as customize their room prior to arrival with amenity requests. The service is available for 650,000+ rooms at more than 4,100 properties across 11 brands worldwide. Visit www.home2suites.com for additional information or www.home2franchise.com for franchising opportunities.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

27 MAY

SILVERBIRCH HOTELS & RESORTS NAMED LEADING FRANCHISE OWNER BY TWO INTERNATIONAL HOTEL BRANDS

Vancouver, B.C., May 27, 2014 – SilverBirch Hotels & Resorts is proud to announce that it has been honoured as a leading franchise owner by Marriott International and Hilton Worldwide. SilverBirch received the Horizon Award from Marriott International, recognizing leading select-service and extended-stay owners and franchisees, and the Developer of the Year Award for multi-brands in the Americas by Hilton Worldwide.

“We are extremely honoured to be recognized by our brand partners as a leading owner and developer,” says Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “This affirms the strong relationships we have built with Marriott and Hilton by demonstrating our commitment to embrace the brands’ philosophies and going above and beyond brand standards to deliver hotel products and excellent customer services.”

The Horizon Award by Marriott International recognizes the best of the best in companies that partner with Marriott. SilverBirch Hotels & Resorts currently owns and operates three Marriott branded hotels, including the Residence Inn® by Marriott Vancouver Downtown, the TownePlace Suites® by Marriott Mississauga– Airport Corporate Centre and the Fairfield Inn & Suites® by Marriott St. John’s Newfoundland.

The Developer of the Year Award by Hilton Worldwide honours its top franchise developers in the Americas that demonstrate dedication to enhancing the Hilton brand through excellent hotel development and guest services. There are six Hilton hotels under SilverBirch ownership and management, including a dual-branded project in West Edmonton featuring the newly opened DoubleTree by Hilton™ West Edmonton and Canada’s first Home2 Suites by Hilton® West Edmonton set to open July 2014. The company has also recently opened the first dual-branded Hilton product in Atlantic Canada, the Homewood Suites by Hilton®- Halifax-Downtown and the Hampton Inn by Hilton™ – Halifax-Downtown. The DoubleTree by Hilton™ Hotel and Conference Centre Regina opened in the fall 2013.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton, Radisson, Quality and Best Western. www.silverbirchhotels.com

05 MAY

SILVERBIRCH HOTELS & RESORTS WINS GOLD QUILL AWARD FOR CHANGE MANAGEMENT COMMUNICATIONS STRATEGY

Vancouver, BC, May 5, 2015 – SilverBirch Hotels & Resorts has earned a prestigious Gold Quill Award from the International Association of Business Communicators (IABC) for an employee communications strategy to support the successful implementation of major infrastructure and system upgrades across 16 hotel properties.

IABC recognized SilverBirch with an Excellence Award in the Change Communications category for Project Fusion, the roll-out of a suite of technological infrastructure standardizing reporting processes that increased the accuracy of business information from all of its hotel properties. The introduction of Project Fusion also helped reduce manual work, increased efficiency, and minimized error in time capturing to help reduce potential overpayments.

“Project Fusion was a multi-phase, company-wide initiative for SilverBirch and communicating its significance to employees and getting their support was integral to the successful implementation,” says Steve Giblin, CEO & President of SilverBirch Hotels & Resorts. “Effective employee engagement is core to SilverBirch’s continued success, so it is gratifying when we are recognized for our efforts in this area.”

To support Project Fusion, SilverBirch developed and implemented a robust internal communication and change management plan – Telling the Project Fusion Story – to engage employees, increase project awareness and understanding, and incorporate the project into the corporate narrative. A number of tactics were used to tell the story to different stakeholders, including the development of a project brand, a dedicated intranet site, project video, posters, regular email updates, training, conference calls, team meetings, town hall meetings, email, electronic round-table discussions, and in person meetings.

“There is clear evidence of strategic thinking and linkages between the different target audiences and communication channels,” noted the Gold Quill evaluators, adding that the employee centric approach SilverBirch used to develop key messages was particularly effective in achieving its aims.

Founded in 1970, IABC enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. The annual Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide for more than 40 years. The IABC 2015 Gold Quill Awards will be presented at an Excellence Gala on June 15 as part of the IABC’s World Conference in San Francisco.

The Gold Quill is the second award Project Fusion has generated for SilverBirch. In April, SilverBirch won the Infrastructure & Back-Office Technology Innovator Award for the successful implementation of Project Fusion.  Presented by Hospitality Technology (HT) Magazine, the award recognizes a hotel company that has leveraged technology beyond standard practices to improve overall hotel operations.

About SilverBirch Hotels & Resorts

SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

19 APR

DOUBLETREE BY HILTON™ HOTEL AND CONFERENCE CENTRE REGINA WINS HOUSEKEEPING AWARD OF EXCELLENCE

Vancouver, BC, April 19, 2017 – Doubletree by Hilton™ Hotel and Conference Centre Regina has won the 2016 Housekeeping Award of Excellence, beating out more than 300 hotels in the Americas for the honour.

“All of us are extremely proud to be recognized for the efforts we put into housekeeping,” says Denis Gilles, General Manager, Doubletree by Hilton™ Hotel and Conference Centre Regina.  “Our team is committed to ensuring outstanding guest experiences in everything we do.  Certainly, excellent housekeeping is something that our guests expect and our team delivers every day. So I want to congratulate the Housekeeping Team here for this well-deserved recognition.”

The award, issued by Hilton Inc., is in the category of hotels with 225 rooms or more in North, Central and South America.  Hotels are scored on quality assurance audits measuring cleanliness in guest rooms and suites.

“This is quite the honour for Denis and his team, especially when you consider how many hotels in the Americas they were up against,” says Jonathan Korol, President, SilverBirch Hotels & Resorts. “All of us at SilverBirch are proud of the achievement and congratulate the team for this outstanding recognition.”

About DoubleTree by Hilton™ Hotel and Conference Centre Regina
DoubleTree by Hilton™Hotel and Conference Centre Regina is located in downtown Regina, just a 10 minute walk from shops, restaurants and business headquarters. The hotel offers easy access to popular Regina attractions, including concert venues and parks and the Regina International Airport is only 15 minutes from this modern hotel.

Guests unwind in comfortable guest rooms equipped with modern amenities designed to help them relax and stay productive, including an ergonomic workstation, complimentary WiFi, a 42-inch TV, a mini-refrigerator and luxury toiletries. This hotel is ideal for a successful social or business event, offering a wealth of MICE facilities, including the SilverBirch Conference Centre®, 11 meeting rooms and a ballroom suitable for 400 guests, a complimentary 24-hour business center and a dedicated team of event staff.  Meeting guests enjoy all-inclusive all day coffee breaks between meetings in the Connections Café® and energize after a busy day with the latest equipment in the complimentary 24-hour fitness center. A variety of delicious, healthy dishes prepared with Saskatchewan influences are available in the Wild Sage Kitchen & Bar® and the relaxed lounge bar is the perfect place to unwind with friends and colleagues.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

31 OCT

RADISSON HOTEL SASKATOON’S EXECUTIVE CHEF SCOTT TORGERSON WINS GOLD AT GOLD MEDAL PLATES SASKATOON

Saskatoon, SK, October 31, 2016 – Competing against seven of the city’s culinary best, Radisson Hotel Saskatoon’s Executive Chef Scott Torgerson claimed first place at Gold Medal Plates Culinary Competition in Saskatoon. Torgerson’s win came less than 24 hours after returning home victorious from the Culinary Olympics in Germany, the largest and most prestigious culinary competition in the world.

“It is an honour to win a Gold Medal at home in Saskatoon,” says Chef Torgerson. “I share this award with my incredible team at the Radisson Hotel Saskatoon and Aroma Resto Bar. It is because of their continuous hard work, dedication and support that allows us the ability to prepare and compete against some of the world’s best chefs.”

The gold medal win secures Chef Torgerson a coveted spot at the Canadian Culinary Championships, The Gold Medal Plates Finale, in Kelowna, BC, February 3-4, 2017. The win is one of many recent accolades for Chef Torgerson. As a member of the 2016 Culinary Team Canada Olympic team, Chef Torgerson helped win three gold and two silver medals in Erfurt, Germany, before arriving home to defend his 2015 second place finish at last year’s Gold Medal Plates Saskatoon.

“We are exceptionally proud of Chef Torgerson for his success,” says Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “We believe our chefs are some of the best in the world and these awards are well-deserved recognition of their continuous dedication to culinary excellence.”

Chef Torgerson’s winning plate featured a black trumpet crusted roast elk and Cactus Lake beef tenderloin with porcini and sunchoke foam, plated with broccoli puree, parsnip, beef tendon puff, pearl onion, and micro cress. Helping to balance the flavours, the dish was paired with the 2014 Inniskillin Discovery Series Zinfandel from Inniskillin, Okanagan, BC.

Judged by a panel of eight, each dish was awarded points based on visual presentation, texture, technical achievement, taste, wine compatibility, and wow factor. Visitors can experience Chef Torgerson’s award-winning culinary skills at Aroma Resto Bar at the Radisson Hotel Saskatoon.

Founded in 2003, Gold Medal Plates Culinary Competition is an annual celebration of Canadian Excellence in cuisine, wine, the arts and athletic achievement. Every year, premier chefs across Canada compete for the gold, silver and bronze medal. Net proceeds from Gold Medal Plates are given to the Canadian Olympic Foundation which supports Olympic and Paralympic athletes and high performance programs. To date, the competition has raised over $11 million to support Canadian athletes.

About Radisson Hotel Saskatoon
The Radisson Hotel Saskatoon in Saskatchewan is a modern hotel featuring contemporary design and intuitive services. Located downtown the hotel offers breathtaking views of the South Saskatchewan River Valley and City Center. With 291 rooms and 19 floors, the Radisson Hotel Saskatoon boasts superior comforts, including high-speed Internet access, an indoor water park, on-site meeting and dining space and more. The Radisson Hotel Saskatoon has been awarded with a 4 Green Key Eco-Rating and a 3 Green Key Meeting Rating under the prestigious international Green Key Program, an Eco-Rating program which recognizes environmental performances in hotel industry. Aroma Resto Bar is located in the Radisson Hotel Saskatoon. Aroma introduces a dining and beverage experience that features Canadian cuisine with upscale comforts. The theme is fun-casual with the dining room and lounge built around a wood stone fired oven.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com.

07 APR

DOUBLETREE BY HILTON™ HOTEL AND CONFERENCE CENTRE REGINA WINS PARAGON AWARD FOR ENVIRONMENTAL EXCELLENCE

Saskatoon, Saskatchewan, April 7, 2016 – The DoubleTree by Hilton^TM Hotel and Conference Centre Regina has won the Regina and District Chamber of Commerce’s Paragon Award for Environmental Excellence.

The award recognizes organizations that are environmentally responsible and have demonstrated a commitment in environmental workplace enhancements (e.g. Green procurement), waste management, air quality improvements, reduction in water consumption and improved energy efficiency.

“We have ambitious goals to be an industry leader in sustainability,” says Mike Wurster, General Manager, DoubleTree by Hilton^TM Hotel and Conference Centre Regina. “This award is recognition of the entire staff and hotel’s dedication to ensuring we create an amazing guest experience while doing so in an environmentally sustainable way.”

The hotel was praised for its environmental initiatives including the Go Green Room Initiative, which incentivizes guests to forego housekeeping services in an effort to save on overall cleaning chemicals, water, energy and laundry expenses, its partnership with Bullfrog Energy (Canada’s leading green energy provider), the installation of charging stations for Tesla and 11 other electric cars, as well as its program to provide filtered water instead of bottled water for its meeting rooms, SilverBirch Conference Centre and hotel restaurant.

“We’re proud of the leadership role DoubleTree by Hilton™ is taking in the province’s hospitality sector,” says Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “It is an honour to be recognized amongst Saskatchewan’s business community as a leader in environmental excellence.”

Since opening in 2013, The DoubleTree by Hilton™ has created a culture driven by sustainability with a corporate goal of reducing energy consumption by 20% by 2020. Their efforts include the introduction of the Hilton’s Lightstay program, which ensures there are a minimum of two actionable sustainability projects occurring at all times.

About DoubleTree by Hilton™ Hotel and Conference Centre Regina
DoubleTree by Hilton™ Hotel and Conference Centre Regina is located in downtown Regina, just a 10 minute walk from shops, restaurants and business headquarters. The hotel offers easy access to popular Regina attractions, including concert venues and parks and the Regina International Airport is only 15 minutes from this modern hotel.

Guests unwind in comfortable guest rooms equipped with modern amenities designed to help them relax and stay productive, including an ergonomic workstation, complimentary WiFi, a 42-inch TV, a mini-refrigerator and luxury toiletries. This hotel is ideal for a successful social or business event, offering a wealth of MICE facilities, including the SilverBirch Conference Centre®, 11 meeting rooms and a ballroom suitable for 400 guests, a complimentary 24-hour business center and a dedicated team of event staff.  Meeting guests enjoy all-inclusive all day coffee breaks between meetings in the Connections Café® and energize after a busy day with the latest equipment in the complimentary 24-hour fitness center. A variety of delicious, healthy dishes prepared with Saskatchewan influences are available in the Wild Sage Kitchen & Bar® and the relaxed lounge bar is the perfect place to unwind with friends and colleagues.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

20 AUG

VANCOUVER’S SILVERBIRCH HOTELS & RESORTS AWARDED HILTON WORLDWIDE’S DEVELOPER OF THE YEAR IN THE MULTI-BRAND CATEGORY

Top recognition includes new Halifax dual-build Homewood Suites by Hilton and Hampton Inn & Suites

Vancouver, BC, August 20, 2012 – Hilton Worldwide announced the2011 winners of its annual development awards for North America. Vancouver-based SilverBirch Hotels & Resorts and the company’s President & CEO, Steve Giblin, has been awarded the top recognition by Hilton Worldwide for Developer of the Year for Multi-Brand.

Canada has become a major growth market for Hilton’s focused service hotels, and SilverBirch Hotels & Resorts continues to produce premier quality hotels for multiple Hilton-branded properties. Recipients are awarded based on criteria that include unique hotels developed, total number and quality of hotels, impact on community and fastest construction time.

“We are extremely honoured to be awarded the Developer of the Year for Multi-Brand by Hilton Worldwide and to be recognized for our accomplishments and community contribution,” said Steve Giblin, President  & CEO, SilverBirch Hotels & Resorts. “We are dedicated to bringing the best hotel experience to visitors and business travelers who visit Canada and our many great communities.”
The company announced a recent partnership between Hilton and SilverBirch Hotels & Resorts to bring the first dual-branded hotel property to Nova Scotia. By the spring of 2014, travelers looking for accommodations in downtown Halifax will have two new hotel options at the former site of the Citadel Halifax Hotel.

“We recognize the importance of our developers’ contributions,” said Craig A. Mance, North American development, Hilton Worldwide. “It is our privilege to acknowledge SilverBirch’s commitment to the development of the Homewood Suites and Hampton Inn & Suites by Hilton dual-branded hotel in Halifax with the Developer of the Year for Multi-Brand Award.”

SilverBirch is investing $62 million in the Halifax redevelopment for the dual branded hotels of Homewood Suites by Hilton, the international brand of upscale, all-suite, residential-style hotels, and Hampton Hotels, the award-winning leader in the mid-priced hotel segment. Both hotels will be constructed simultaneously and housed within two 13-story towers and will include a shared conference center, as well as a fitness center, retail space and parking.

The Developer of the Year award also recognizes SilverBirch’s ongoing commitment to environmental stewardship and sustainability. The summer demolition of the Halifax site includes reducing the amount of materials that enter the waste stream. A recycle program for materials including carpets, underlays, toilets, sinks, tubs, doors, miscellaneous mill work, and metals is underway.  Approximately 6,500 tonnes of concrete is being sent to a facility where it can be crushed and re-used.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton, Radisson, Quality and Best Western.www.silverbirchhotels.com

26 MAY

RADISSON HOTEL SASKATOON’S CULINARY TEAM EARNS ACCOLADES AT CANADIAN CULINARY FEDERATION CONFERENCE

Saskatoon, SK, May 26, 2016 – The culinary team at SilverBirch Hotels & Resort’s Radisson Hotel Saskatoon continues to earn accolades, the latest coming at the recent Canadian Culinary Federation (CCFCC) Conference in Windsor, Ontario.

Michael Weckworth, a chef de partie at Radisson Hotel Saskatoon’s AROMA Resto Bar, won a silver medal in the CCFCC Senior Culinary Competition. He impressed the judges with two dishes: a lemon and beet cured trout, lemon grass mussels, asparagus tips, butternut purée, butter braised leeks, crispy fingerlings, pickled beet, and beurre blanc sauce; and a chimichurri flank steak, leek ash goat cheese, roast tomato sauce, asparagus purée, fennel, cubed butternut, pickled onion pedals, and paprika lentil crumble. Michael earned the right to represent Saskatchewan in his category after winning the CCFCC Senior Culinary Competition in March.

Brooklyn Lusignan-Beauchamp, a culinary student at Saskatchewan Polytechnic and a cook at Radisson Hotel Saskatoon’s AROMA Resto Bar, represented the province in her category at the conference after winning the CCFCC Saputo Junior Culinary Competition in March. She prepared three dishes: an appetizer consisting of caramelized green apple and brie tortellini with chardonnay cream, shallot compote and almond crumb, served with white asparagus nasturtium salad; an entrée that featured cheddar soufflé with baby fennel, braised leek, kale, butternut squash puree, and pickled hon shimeji mushroom; and for dessert, ricotta Bavarian and ricotta beignets accompanied by balsamic cherries, lemon curd, oat and hazelnut crumble, honeycomb, and wild berry gel.

The two were accompanied by Radisson Hotel Saskatoon’s award winning Executive Sous Chef, Chris Corkum, who is the representative for Canada at the Global Culinary Challenge in Thessaloniki Greece in September 2016. Chef Chris cooked courses at the CCFCC President’s Ball on the final day of the convention. For this honour, he was awarded a cheque for $5,000 towards his training and trip to Thessaloniki.

In addition, Radisson Hotel Saskatoon’s award winning Executive Chef, Scott Torgerson was recognized at the conference for the team’s contributions to the culinary arts in our country and on the world stage. He is coach and mentor to Chef Chris, Michael and Brooklyn, and is also the newest member of Culinary Team Canada, which will be representing the country at the Internationale Kochkunst Ausstellung (IKA) Culinary Olympics in Erfurt, Germany, in October 2016.

“It is extraordinary to see four culinary representatives all from one kitchen representing Saskatchewan at all four levels of culinary competition in Canada and globally,” said Steve Giblin, President and CEO, SilverBirch Hotels & Resorts. “All of us are very proud of their accomplishments.”

About Radisson Hotel Saskatoon
The Radisson Hotel Saskatoon in Saskatchewan is a modern hotel featuring contemporary design and intuitive services. Located downtown the hotel offers breathtaking views of the South Saskatchewan River Valley and City Center. With 291 rooms and 19 floors, the Radisson Hotel Saskatoon boasts superior comforts, including high-speed Internet access, an indoor water park, on-site meeting and dining space and more. The Radisson Hotel Saskatoon has been awarded with a 4 Green Key Eco-Rating and a 3 Green Key Meeting Rating under the prestigious international Green Key Program, an Eco-Rating program which recognizes environmental performances in hotel industry.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

19 MAY

SILVERBIRCH HOTELS & RESORTS WINS HOTEL VISIONARY AWARD FOR IMPROVED TECHNOLOGY TO OPTIMIZE BUSINESS OPERATIONS

Vancouver, BC, May 19 2015 – SilverBirch Hotels & Resorts has been named the winner of the Infrastructure & Back-Office Technology Innovator Award at the 2015 Hotel Visionary Awards for the successful implementation of major infrastructure upgrades and a strategic ERP project known throughout the organization as Project Fusion.

Presented by Hospitality Technology (HT) Magazine, the Infrastructure & Back-Office Technology Innovator Award recognizes a hotel company that has leveraged technology beyond standard practices to improve overall hotel operations.

As SilverBirch continued to expand its portfolio across Canada, the company was faced with the challenge of developing and implementing optimal back-office systems that would improve and make efficient its business processes, enhance collaboration, and allow for a shared services model of operation. In 2012, the company introduced Project Fusion to address system challenges and achieve the objectives of easier access to data, data transparency and accountability, increased functional capabilities across finance, accounting, human resources, asset management, project management and capital planning.  Results of this deployment have included increased operational efficiency and improved margins.

“We’re proud of this award because it helps validate the effort and hard work the SilverBirch team put into this multi-system deployment,” says Walid Salem, Vice President, Information Technology, SilverBirch Hotels & Resorts. “In addition, it is positive for the hospitality industry as a whole, because it demonstrates how we are committed to implementing and sharing best practices, and growing the industry.”

“Project Fusion was a huge undertaking for our IT team, and they delivered a smooth implementation across the country, successfully establishing SilverBirch as a process-driven, innovative, technologically sophisticated company dedicated to operational excellence,” says Steve Giblin, CEO & President of SilverBirch Hotels & Resorts.

In a multi-phased approach, SilverBirch introduced technological infrastructure improvements and implemented best of breed technologies for software deployment. This enabled the introduction of new applications and the standardization of reporting processes that increased the speed of business data availability for all of its hotel properties.

The introduction of Project Fusion saw a dramatic reduction in the amount of manual and duplicate work, increased efficiency in back office processes, as well as  minimized errors in  finance, accounting, human resources, asset management, project management and capital planning processes.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

16 DEC

SILVERBIRCH HOTELS & RESORTS NAMED ‘COMPANY OF THE YEAR’ AT THE 2013 PINNACLE AWARDS

Vancouver, BC, December 9, 2013 – SilverBirch Hotels & Resorts is the honoured recipient of the Company of the Year (National) Award at the prestigious 2013 Pinnacle Awards presented by Kostuch Media, publishers of Foodservice and Hospitality magazine and Hotelier magazine.

The Company of the Year Award recognizes the hotel company that has demonstrated outstanding achievements and made significant contributions to the hotel industry as well as the community at large.

SilverBirch’s extensive expansion of its portfolio of properties and partnering with major brands across Canada in the past year made them stand out from the competition. With the successful rebranding of the Residence Inn® by Marriott Vancouver Downtown and the TownePlace Suites® by Marriott Mississauga – Airport Corporate Centre in 2012, the company continues to grow and recently opened  the Fairfield Inn & Suites® by Marriott St. John’s Newfoundland and the DoubleTree by Hilton™ Hotel and Conference Centre Regina. SilverBirch is also on course with four new openings in 2014 including the DoubleTree by Hilton™ West Edmonton, the Homewood Suites by Hilton® and Hampton Inn by Hilton™ in Halifax and the first Home2 Suites by Hilton® in Canada in Edmonton.

“These are very exciting times for SilverBirch, and we are honoured that our achievements and contributions are being recognized with the Company of the Year award,” said Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “Our strategy to revitalize our portfolio and partner with international brand leaders has been successful and thanks to a strong and committed team of people across Canada we operate all of our hotels to the highest standards and guest services. I know all of our associates are proud of this award.”

Celebrating its 25^th anniversary, the Pinnacle Award has been honouring leading individuals and companies that have made outstanding contributions to the industry. Winners of the awards are distinguished for their contributions to the image of the industry through civic, educational and community involvement as well as their efforts in establishing innovative concepts in foodservice or hotel management.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality and Best Western.